It's Pure - Beautyandgrooming - Shop Online | Haircare | Suffolk - The January Project UK - Independent Online Stores

It's Pure


Founded originally by a British Ayurvedic therapist, It’s Pure became the UK’s first ever certified organic hair colour brand in 2011. Inspired by her travels to India and the transformative results she had seen on people’s hair, Tricia sought and developed the best quality ingredients into a unique range of colours.

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